Call tracking

The phone rings. Now you know why.

For a lot of local businesses, the phone is where the money is. Attributely treats every call like the lead it is — here's everything that happens when someone dials.

Sarah Mitchell · Inbound
+1 (415) 555‑0142 · Today, 2:14 PM · 3 min 07 sec
Answered
Google Ads Plumbing — Brand "emergency plumber san francisco" maplewoodplumbing.com/24-hour
0:00 / 3:07
AI call intelligence
Hot 87/100
New customer reporting an active kitchen sink leak with flooding. Agent scheduled an emergency dispatch for 3:30 PM same-day and confirmed the service address.
Booked jobPositiveEmergency repair
Qualified call → synced to Google Ads as a conversion
Call tracking

Every call tells you where it came from.

Calls forward to your normal phone, so nothing changes for you or your callers. Behind the scenes, every call is recorded, summarized, and matched to the ad that caused it.

  • Every call matched to its ad
    Four matching methods work together, so a call gets credited to the right ad even when other tools would lose the trail.
  • A summary and score on every call
    AI listens, writes down what the call was about, and rates how likely it is to become a job — automatically.
  • Your best calls teach your ads
    Good calls are reported back to Google & Meta as real results, so your budget goes after callers — not clickers.
Call operations

Everything that happens after the phone rings.

Dynamic number insertion Per-visitor swap Caller phone match Known leads Last session Everyone else Placement Off-site numbers
A call log built for working calls, not just reading them

Block a caller and future calls are rejected before they ring or bill — spam stops costing you minutes. Repeat callers are flagged, carrier CNAM gives you the caller-ID name, and value, tags, and internal notes are editable inline on top of the AI's auto-tags. Filter by number, status, attribution, lead quality, tags, location, placement, blocked, repeat caller, recording, or value.

Number pools and per-number call handling

Choose your pool size and add numbers later into the same pool, then manage every number in it at once. Per number: forwarding target, recording and transcription on/off, voicemail with a custom greeting, weekly business hours in the number's own timezone, agent whisper, recording disclaimer, and answering-machine detection. Local or toll-free, US or Canada, filtered by area code or prefix.

Alerts that reach the right person

Per-website email notifications with independent toggles per team member: new calls — with the AI lead score, summary, and attribution in the email itself — missed calls where the caller hung up with no answer and no voicemail, and new leads on a first form submission. For an agency, one client's account manager gets that client's missed-call alerts and nobody else's.

Recordings you control — and that clean themselves up

Every call gives you a dual-channel transcript with agent and caller separated, an AI summary, and an MP3 download. A nightly job then deletes recording audio and transcript text past your workspace's retention window — nobody manages storage or files a request for routine aging-out, and the call row, its attribution, and your KPI history survive. Any single recording or transcript can also be deleted from the UI in one click, attribution intact, for GDPR Article 17 requests.

Stop guessing which ads bring the work in.

In 90 seconds, every lead and call starts showing the ad that earned it. From $59/mo, cancel anytime.