Which ad actually made the phone ring?

Most small and mid-sized businesses — law firms, clinics, home-services companies, agencies — spend real money on Google Ads but can't tell which clicks turned into actual customers. Form submissions and phone calls get lost between the ad click and the closed deal, so they keep paying for keywords that look busy but never convert.

Attributely connects the two ends of that journey. Our first-party tracking attributes every form submission and inbound phone call back to the exact ad, keyword, and campaign that drove it — then feeds those real conversions back to Google Ads as offline conversions, so Smart Bidding can optimize toward leads that actually become customers, not vanity clicks.

We're a focused attribution and reporting tool — not an agency, and not a campaign-management platform. We don't run, create, or manage anyone's ads. We measure them, and we make the data trustworthy.

How we work with Google Ads

Our only use of the Google Ads API is offline conversion import. When you connect your Google Ads account, we upload conversions — matched by Google Click ID (gclid) — back into that same account, so your bidding learns from real leads. We never read, modify, or manage your campaigns, ad groups, keywords, budgets, or account settings. You can read the full detail in our Privacy Policy.